GSIS launches Ginhawa for All rebrand campaign

State pension fund Government Service Insurance System (GSIS) virtually unveiled on Tuesday its new branding campaign dubbed Ginhawa for All. “The objective of our corporate rebranding program is to make our products and services more accessible and convenient for our stakeholders. Gusto namin sa GSIS na madali ninyong matatandaan at maiintindihan ang loan products at claim benefits para sa inyo. Nais naming i-angat pa ang kalidad ng aming paglilingkod upang patuloy na makapagbigay ng ginhawa for all,” GSIS President and General Manager Rolando Ledesma Macasaet said in his welcome message. At the core of the rebranding program are the three...